Trends in Preventive Behaviors Across Countries: An Exploratory Study of English Language Tweets
- 1 School of Business Administration, Meiji University, Japan
- 2 Department of Infection and Immunology, School of Dentistry at Matsudo, Nihon University, Japan
Abstract
People take preventive behaviors to keep themselves from harm and protect themselves from physical harm, psychological threats, or health issues. Previous studies have suggested that preventive behavior trends are closely connected to cultures and values. However, the specific preventive behavior categories, their specific elements, and the preventive behavior differences between countries have never been fully examined. Therefore, using a topic modeling approach to analyze tweets from across the world, this study categorized the preventive behaviors and identified the specific trends in 68 countries. Six main topic foci were found: Life, disease, saving others, physical, psychological, and crime; the extent of these preventive behaviors in each country was analyzed to determine how they were organized and valued in each country. The results of this study could be useful for international firm management, marketing, and government policies and be the starting point for further international preventive behavior studies.
DOI: https://doi.org/10.3844/jssp.2022.95.106
Copyright: © 2022 Hiroyasu Furukawa and Ryoki Kobayashi. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
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Keywords
- Preventive Behaviors
- Topic Modeling
- Tweets
- Protection Motivation Theory (PMT)
- Health Belief Model
- Consumption